Building Your Digital Presence LinkedIn and Twitter

ARIA is seeking social media ambassadors to promote ARIA content via LinkedIn and Twitter. In order to amplify our content as well as our journal articles, it is helpful for ARIA members to re-share content to their own network of followers. 

Take a look at our ARIA Communications Executive, Nicolette Base’s tips for setting up your social media profiles and best practices.

Building Your Digital Presence: LinkedIn

  1. Choose a professional background photo and a professional headshot.
  2. Include a relevant job title.
  3. Include a high-level summary of your professional accomplishments, areas of expertise and industry knowledge (ideally, this should be at least 40 words).
    1. Think of your summary as an “elevator pitch.” It should tell people what they can expect from you and describe what you do to someone who is unfamiliar with your job. Use the summary as an opportunity to highlight your strengths.
  4. Include ARIA/JRI/RMIR thought leadership content, such as links to videos, posts or articles that showcase your personal expertise as well as that of ARIA.

Leveraging the Power of LinkedIn

  • Why use LinkedIn
    • By engaging with ARIA content on LinkedIn, the posts will automatically be added to your feed, allowing your entire network to see and engage with the content.

Building Your Digital Presence: Twitter

  1. Choose an appropriate image for your Twitter profile background photo and include a professional headshot.
  2. Include a high-level bio of your personal and professional accomplishments, areas of expertise and industry knowledge (160 characters).
    1. Your bio is your “elevator pitch.” It tells people what they can expect from you and describes what you do.
    2. Consider mentioning ARIA in your bio by using our @ARIArisk Twitter handle.

Leveragng the Power of Twitter

Why use Twitter:

A Twitter profile will allow @ARIArisk to @mention your name and amplify content or events you have participated into your network.

Recommendations: Who Should You Follow on LinkedIn and Twitter?

  • @ARIArisk and @JournalRIskIns
  • Relevant leaders, companies, industry influencers and your clients.
  • News outlets: mainstream, local and industry.
  • Events and conferences.
  • Topics: insurance, reinsurance, leadership and segment-specific content such as cyber and healthcare.
  • Tip: Follow hashtag (#) discussions to gain insights.

Best Practices for Curating LinkedIn and Twitter Posts:

Below are some best practices to follow when drafting posts:

  • Twitter is better for events and trending topics. LinkedIn is typically better for sharing thought leadership articles.
  • Each platform has a specific recommended posting time so that content can receive the maximum possible exposure. For Twitter, the recommended times are 12 p.m., 3 p.m. and between 5 and 6 p.m., as well as commuting hours. For LinkedIn, the recommended times are between 7 and 8 a.m., 12 p.m. and between 5 and 6 p.m., as well as commuting hours.
  • Make sure your posts are catchy, not too lengthy and include a visual to catch the reader’s eye; a visual can increase a post’s engagement by an average of 40 percent.